The Advertising degree at University of Chester, Warrington Campus goes beyond the classroom, with students benefiting from a number of experiential opportunities helping them to make those crucial first steps into this competitive industry. Read on to see how students work on live briefs throughout the three years of study and receive valuable mentoring opportunities from top professionals in the creative industries.
Working on live briefs
There are a couple of exciting live briefs coming up this academic year that will provide students with a wealth of experiences and opportunities.
For first years we have a brief for the Superbrand car manufacturer Audi, to develop a digital marketing campaign to promote Audi Northwest and the SRS (Sports Range) cars.
Second years get the opportunity to create a video advert to promote a luxury brand of honey from Welsh producers Hilltop Honey.
Meanwhile our third years are busy working on campaigns for the D&AD and Young Creative Network, and with organization such as Moneysupermarket.com to create innovative and exciting campaigns.
These briefs are only the latest in a wide range of briefs that students have worked on over the years such as the Back the Bid campaign for Warrington to back their bid to host the Rugby League World cup in 2013, or the campaign for Warrington NHS to Turn Over a New Leaf, which involved the production of a website, pull up banners, leaflets, postcards and a range of merchandise to promote a new health initiative.
Students on the Advertising programme have also helped to change lives for the better with their development of the branding, including a website and promotional materials, that helped the charity 3rd World Hope to raise money to build an orphanage in Malawi. As well as develop campaigns and websites for a local branch of the National Autistic Society, and the European Guide Dog Federation.
The Advertising programme is committed to developing student skills and professional experiences through the use, wherever possible, of ‘live’ briefs. These briefs help students to learn the fundamental practices of advertising while also developing their portfolios and professional skills. It is this approach that leads to many of our students leaving us with not only a degree, but often with a much sought after job in the highly competitive world of Advertising.
Learn from industry professionals
Our links with industry provides other valuable opportunities for students to gain valuable insights into Advertising and one of those is for students to benefit from The Dots Advertising Portfolio Masterclass at BBH with a Q&A from Sir John Hegarty, on 18th January.
This is a rare opportunity for students to have their portfolio reviewed (and potentially be hired) by an amazing selection of Creative Directors, including:
- Caroline Pay, Deputy ECD & Managing Partner, BBH
- Tony Davidson, Executive Creative Director, Wieden+Kennedy
- Justin Tindall, Group ECD, Leo Burnett
- Vicki Maguire, Deputy ECD, Grey London
- Paco Conde, Group Creative Director, BBH
- Beto Fernandez, Group Creative Director, BBH
- Tom Drew, Creative Director, BBH
- Mike Walker, Creative Director, BBH
- Julie Seal, Creative Strategist, Facebook
- Tim Styles, Creative Strategist, Facebook
- Patrick Duffy, Creative Director, Airbnb
- Stephen Agnew, Head of Video, LadBible
Impress the mentors enough and you’ll be sure to walk away with contacts that could last a lifetime… and maybe even your dream job.
— The Dots (@The_Dots_UK) January 6, 2016
Audi R8 V10 Supercar takes a spin on the Warrington Campus
Audi Sports car Specialist - Chris Wigglesworth from Blackburn Audi caused quite a stir on the Warrington campus when he delivered a brief to the first year Advertising students to create a digital and online advertising campaign for the Audi sports range.
Students listened carefully as he delivered the brief and were able to ask a number of questions to help them prepare their responses to the brief. They also had the opportunity to look around, and sit in, the brand new top of the range Audi R8 V10, as well as listen to its iconic sound!
The students will be working on the project up to Easter, after which they will present their work to Audi Northwest directors and staff.
If you would like to find out more about this course and see what it is like to study and live at the University of Chester, take the opportunity to visit us. And if you have any questions about your visit, we’ll be happy to help.
T: 01244 512800 E: firstname.lastname@example.org